Reading is Caring

            Reading and writing are two very crucial aspects of business.  Being able to clearly state what needs to be addressed is a skill that is never undervalued.  Reading and being able to comprehend the jargon is necessary to conducting business.  The businessman I interviewed, Peter Santora, has to read and write many things daily.  Being a salesman, Mr. Santora has to read emails constantly.  But during his busy day, he usually finds time at the beginning and end of every day.  He has to read catalogs and magazines to keep up with the products he’s selling.   To go along with the catalogs, he also has the order sheets that his customers place.  All of this reading leads to him knowing the industry and making a profit, along with keeping up with personal relationships with clients. 

            Reading emails is important to placing orders and returns.  This is really the main thing he reads.  Emails are defined as a method of exchanging digital from one author to one or more recipients.  (http://en.wikipedia.org/wiki/Email)  Being able to write email “blasts” to many clients makes it easier to reach a lot of people instantaneously.  When I write emails I try to make them short but clear, and I always consider my audience. 

            Catalogs and magazines display the products that a company is offering.  Peter needs to read these because he needs to know what he is actually selling, which products he has in stock, which ones are new, and which ones are on sale.  Knowing the product line is one of the main jobs of being a salesman. 

            The order forms are necessary to read as a man in sales.  This is the actual point where he puts in the order.  If he gets it wrong, then he lets down his customers and is then forced to do more work to fix it.  I would think that this is where much of his time is spent, making sure that the orders is correct. Along with orders, returns also occur for various reasons.  He treats these like regular order forms when processing the requests.  “Being accurate and timely makes doing the order forms easier,” said Mr. Santora.  I agree with this in all aspects of business.  This creates a better image for yourself and the companies you represent.