My
dream job would be to work in sports marketing for a team in the Bay Area. With the limited amount of positions available
in a certain area, I should keep my options open. Similar to Mark Burns, a marketing blogger,
when I think about sports business professionals, not an athlete, the thought
of becoming the General Manager of my favorite franchise comes to mind. The world of sports goes much deeper than the
teams’ front office personnel or top-tier sports agency firm. Burns listed some
potential jobs as a sports marketer; vice president for marketing, director of
marketing, director of special events and promotions, director of new business
development, and tournament operations manager.
Not to mention all the other positions not in the marketing field. For example the administration, media,
facilities and events, finance, public relations, and travel are all aspects
necessary to a franchise. So there are
more opportunities to get involved with sports than I previously imagined.
If I were to ever get a job with a
sports franchise, I would treat that team like I would a brand. A brand has an influence over its loyal
customers. In my own experience, when I
see 49er logo on a can of Bud Light, I think of going to a football game and
getting drunk. The marketers find out
how and why people are attached to the sport and exploit it for profit, I don’t
view that as a bad thing in this case.
According to the Matthew Buchanan, this is winning customers through
sponsorships to achieve short term, or even long term relationships. A brand should be able to create layers of
communication that trigger al the senses of the consumer. I want to make people remember, and really
want the product I sell. Through ways
such as sponsorships, franchises can appeal more directly to a target
market. This is similar to something I
would like to do. Come up with clever,
funny ways to appeal to fans, and gain new fans, through advertising.
Another example of this advertising
through sponsorships is the Chicago Fire, a soccer team, teaming up with Quaker
Oats. They put the best player on the
box of cereal along with his stats and then put it in stores expecting sales to
rise. This also gives the team more
publicity. Also with the partnership
between the Fire and Quaker Oats, now they both have an obligation to each
other to maintain in good graces with the public. If Quaker Oats gets bad publicity, then the
Fire could get some of that backlash. So
there are some risks to undertaking sponsorships.
After writing this post, I came to a
closer realization of what I want to be as marketer. I want to be involved in the advertising
department of a sports franchise.
Whether that is actually doing the think tank and focus groups work, or
just crunching stats to get the best market research. Advertising is the genre of marketing where I
would like to take my career.
Links:
I learned something new today (about the sports marketing). It sounds it requires a lot of strategies to do a good marketing campaign. Good luck to your career.
ReplyDeleteMy friend just recently brought a Giant hat when he went to watch the giant game. Is it related to your field? I took marketing last semester, but it was too broad. From your reading, I know little more about marketing, but I still not deeply understand it. However, it is great if you love it. Keep it up! You will accomplish that in near future.
ReplyDeleteI think you give everyone a good understanding of what it takes to be a sports marketer. Also, I thought you were very relatable throughout your blog, I especially liked, "when I see 49er logo on a can of Bud Light, I think of going to a football game and getting drunk." HAHA. I didn't see any quotes in there and I was wondering if you quoted the other blogs or not. I would just remind you to use quotes if you did!
ReplyDelete