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Casino marketers have an
interesting job of getting players to come play their games and try to win
money.
This business can be very
expensive but also have high returns.
Now if they win too much, that’s going to hurt the profit of the
casino.
Their marketing strategy needs
to help them recoup their expenses from their gambling business.
The casino (or the house) already has an advantage
on each of their games, from which they make major profits.
Many casinos’ strategy to keep profits high
and grow is to entice gamblers with compensations such as free drinks, dinning,
rooms, transportation, etc. (
SOURCE).
The more someone gambles, the more expensive their compensation, which
means a bigger affect it has on the assets of the house (
SOURCE).
The main idea is that if the house can get
the gambler to be loyal and to return, then they will eventually make their
money back.
In the new age of the
Internet, online gambling has boomed and they too have their own marketing
strategies.
They offer bonuses when you
sign up for their website, or bonuses for loyalty to the site (
SOURCE).
The higher the bonus, the more appealing it
is to the gambler.
“
The more gamblers there are
patronizing their casino games and service the more profit the casino is likely
to earn” (SOURCE).
To prove that this strategy works, take a look at Native
American Casino’s. They started out as
nothing more than a restaurant, a couple blackjack tables and some slot
machines (SOURCE). By employing the
casino marketing strategy they were able to upgrade by adding a variety of card
games, thousands of slot machines, four star restaurants, and a hotel with
beautiful rooms (SOURCE). “The marketing company began by creating innovative advertising
campaigns for radio, television, and print. They also developed promotions and
rewards cards to attract and maintain the customers” (SOURCE). Just by getting more people to play at their
casino, profits rose allowing for them to expand.
As for my career in marketing, getting into the
casino industry interests me. There
is a lot of money in the business and it would be important for me to learn how
to advertise to a mass market.
Coming up
with promotions and rewards is a part of marketing that I want to get
into.
Casino marketing is an industry
where I can explore those skills.
Casino marketers have an
interesting job of getting players to come play their games and try to win
money. This business can be very
expensive but also have high returns.
Now if they win too much, that’s going to hurt the profit of the
casino. Their marketing strategy needs
to help them recoup their expenses from their gambling business. The casino (or the house) already has an advantage
on each of their games, from which they make major profits. Many casinos’ strategy to keep profits high
and grow is to entice gamblers with compensations such as free drinks, dinning,
rooms, transportation, etc. (SOURCE).
The more someone gambles, the more expensive their compensation, which
means a bigger affect it has on the assets of the house (SOURCE). The main idea is that if the house can get
the gambler to be loyal and to return, then they will eventually make their
money back. In the new age of the
Internet, online gambling has boomed and they too have their own marketing
strategies. They offer bonuses when you
sign up for their website, or bonuses for loyalty to the site (SOURCE). The higher the bonus, the more appealing it
is to the gambler. “The more gamblers there are
patronizing their casino games and service the more profit the casino is likely
to earn” (SOURCE).
To prove that this strategy works, take a look at Native
American Casino’s. They started out as
nothing more than a restaurant, a couple blackjack tables and some slot
machines (SOURCE). By employing the
casino marketing strategy they were able to upgrade by adding a variety of card
games, thousands of slot machines, four star restaurants, and a hotel with
beautiful rooms (SOURCE). “The marketing company began by creating innovative advertising
campaigns for radio, television, and print. They also developed promotions and
rewards cards to attract and maintain the customers” (SOURCE). Just by getting more people to play at their
casino, profits rose allowing for them to expand. 
I have always wanted to own a casino someday because of the money you can make. Are you trying to start a career at a casino? If so, it would be cool to see if they have any summer internship opportunities, especially in Las Vegas. I mean a summer in the city of sin couldn't be that bad right? haha. I hope you are able to work for a casino someday.
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